Mental Health
Self-Help and How-To Cinema were genres that absolutely zero scholars and critics saw coming back in 2014, and when the wave hit and the billions of dollars were made, they (the scholars and critics) were understandably bitter, complaining that anyone could have made a feature film about, for example, making a tin of particularly difficult and involved bran muffins. And they were technically right, but they'd missed the point entirely: anyone could have made these films, but very few were in touch enough with the so-called zeitgeist to know just when and how to make them.
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